SEATTLE, March 10, 2026 /PRNewswire/ — Reside, a global leader in residential hospitality management, today announced that two of its marquee properties, Beekman Tower in New York City and Broadway Plaza in Rochester, MN have been awarded the very prestigious “Best of Trademark” accolade from Wyndham Hotels for the fourth straight year. Both properties joined the Wyndham Trademark Collection in 2021 and have repeatedly delivered excellent operating results to their respective ownership groups and first-class service to their guests. Reside is honored and thrilled to once again accept the dual award and proud of its many accomplishments since affiliating with the program.
Best of Trademark – The Beekman Tower & Broadway Plaza
The “Best of Trademark” is an annual honor recognizing top performing properties within the Trademark Collection by Wyndham brand. It highlights leading properties based on guest satisfaction, customer service and overall quality. Part of Reside’s growing portfolio under the Reside, a Wyndham Residence tie-up, both properties are known for their unique charm, high-quality service and sleek, modern fits and finishes.
Beekman Tower offers 178 apartment-style units in a historic 1920’s Art Deco skyscraper located at 49th and 1st Avenue in New York City, just up the street from the United Nations, and featuring an award-winning rooftop lounge with sweeping city views. Broadway Plaza is a 145 unit upscale extended-stay property in Rochester, offering spacious multi-bedroom apartments in the city’s tallest building. Connected to the Mayo Clinic via a convenient skyway system, it offers guests direct access to the medical facility as well as premiere dining and shopping experience just steps from the property.
Both awards come on the heels of the recent announcement by Reside that it has now added the Heid Lofts by Reside to its expanding list of city-center offerings. With 96 units in the Museum District in Philadelphia, Reside’s properties now stretch across the continental U.S., joining other similarly upscale properties in Seattle, Scottsdale, Washington DC, Rochester and New York. Reside expects additional announcements throughout the rest of 2026.
J.R. Dembiec, Reside Brand President said, “We are absolutely thrilled to receive this honor now four years running. Both properties fully exemplify our best-in-class product type and highlight our 35+ year history of welcoming guests to our properties. This award is a testament to our teams on the ground at each building, delivering exceptional hospitality experiences every day.”
Reside
Headquartered in Seattle, WA, Reside is the leading provider of professionally operated and managed global alternative accommodations with a portfolio of premier hospitality and technology brands. Reside’s mission is to present a new way to stay; offering a curated experience to guests no matter the destination or duration of their stay. Reside aggregates a world-class partner network of over 1,000,000 unique and globally-compliant accommodations options in over 60 countries to satisfy growing consumer demand for high-quality, flexible and vetted housing solutions for business or leisure travel. In 2023, Reside announced its long-term tie up with Wyndham Hotels to affiliate properties under the Wyndham Residence brand. To learn more visit www.partnerwithreside.com.
Media contact:
Ashley Wold
Senior Marketing Strategist
Reside Worldwide, Inc.
ashley.wold@staywithreside.com
PARSIPPANY, N.J. and SEATTLE, Jan. 21, 2026 — Reside today announced the Grand Opening of it’s newest apartment-style accommodation at The Heid Lofts by Reside, a Wyndham Residence (http://wyndhamhotels.com/hotels/60828), a 96-unit artistically-designed industrial/warehouse building located in Callowhill, a hidden gem in the Parkway Museum district, offering guests all the conveniences of a hotel with the space and comfort of a fully furnished residential apartment, ideal for travelers seeking extended‑stay accommodations in Philadelphia. All the units come equipped with high-speed internet, full kitchens and in-suite laundry, providing the modern conveniences expected in today’s flexible‑stay lodging options. The property is steps from downtown Philadelphia’s renowned restaurants, quaint shopping, historical attractions, sporting events, and conventions.
The Heid Lofts by Reside joins the growing roster of co-Branded properties available as part of the 10-year partnership between Reside (www.staywithreside.com) and Wyndham Hotels (www.wyndham.com), formally introduced in October 2024, adding to offerings already open and operating in New York, Washington DC, Houston, Scottsdale, Rochester, MN and Seattle. As previously announced, Reside and Wyndham are targeting expansion into other gateway cities in the United States, providing additional branded properties to their 115M Loyalty Rewards Members (voted the Best Hotel Loyalty program in the industry by USA Today for the past 8 years running) and other guests. Each of the properties in the program meet the respective brand standards of both worldwide operators, ensuring a fully-vetted, consistent guest experience across uniquely local destinations. Reside is expecting further announcements in the coming months, crisscrossing the country from coast to coast and including pending locations in Los Angeles, Chicago, Denver and Cleveland.
“With Reside a Wyndham Residence, we’ve created a product the industry hasn’t seen before—professionally operated, apartment‑style accommodations backed by Wyndham’s global reach and brand standards. This model accelerates market entry, strengthens operational performance, and directly answers a clear gap in the extended‑stay and STR markets for professionally managed, fully compliant accommodations,” said Lee Curtis, Chief Executive Officer of Reside, a Wyndham Residence.
Providing a compelling option to multi-family property owners, Wyndham Hotels remains the world’s largest hotel franchise operator with approximately 10,000 hotels around the globe, while Reside is an industry-leading prop-tech and alternative accommodations provider with diversified operations in over 19,000 cities and 60 countries. Headquartered in Seattle, WA, Reside has a thirty-five year operating history in the multi-family and hospitality space. Under the joint program and continuing their “asset-lite” strategies, Wyndham and Reside are able to accelerate penetration of many otherwise “high-barrier-to-entry” markets. Typically, Reside can stand up a market and begin operating the building within ninety days after acquiring a property, significantly shortening the sales and development cycle. Both companies see speed-to-market as one of the key competitive advantages and another differentiator in the crowded hospitality space.
“We are extremely excited to team up with Reside and Wyndham to take advantage of the shifting consumer preferences for blended residential and hotel experiences across the industry and most especially here in the greater Philadelphia area,” said Tony Maras, owner representative for The Heid Lofts. “We think our property is an unrivaled downtown option and we are excited to formally open our doors.”
J.R. Dembiec, President Reside a Wyndham Residence added, “We are thrilled to welcome the Heid Lofts to our rapidly expanding national platform and expect guests at the property to love the local flavor of this industrial urban getaway while fully immersing themselves in the historic aura of Philadelphia.”
Reside
Headquartered in Seattle, WA, Reside is the leading provider of professionally operated and managed global alternative accommodations with a portfolio of premier hospitality and technology brands. Reside’s mission is to present a new way to stay; offering a curated experience to guests no matter the destination or duration of their stay. Reside aggregates a world-class partner network of over 1,000,000 unique and globally-compliant accommodations options in over 60 countries to satisfy growing consumer demand for high-quality, flexible and vetted housing solutions for business or leisure travel. To learn more visit www.staywithreside.com.
Media contact:
Ashley Wold
Senior Marketing Strategist
Reside Worldwide, Inc.
D: +1 206 962 9494
ashley.wold@staywithreside.com
Well, that didn’t end well.
Sonder, the short-term rental operator that splashed onto the scene with a SPAC merger and public listing in early 2022, ultimately could not successfully untether itself from the creeping burden of a flawed lease arbitrage model, and almost from the start, the ship started taking on water. Toss in what turned out to be an overly ambitious growth plan, limited operational history and a less than human tech focused delivery platform, and the ship just couldn’t carry the weight. And make no mistake, the storm clouds were forming well before the very untidy ending with Marriott.
It’s a story as old as the ages.
For as long as ships have been traversing our oceans, miscalculations in course have lead even the most accomplished captains to run aground . Even today, with the very latest navigational systems, the slightest of errors can often compound, and conspire, to bring down otherwise seaworthy vessels. And just days past the 50-year anniversary of the horrific sinking of the world-famous Edmund Fitzgerald, that lesson is perhaps more poignant than ever. The seas are unforgiving.
And so are the markets.
And with Sonder, it’s particularly unfortunate. After a strong launch in the public markets, with capital at hand, and a short-term rental market that was exploding, the send-off seemed carefully tailored to take full advantage of the coming evolution of the Hospitality market – consumers yearning for alternatives to traditional hotel stays. Seeking not just more space and vetted product, but experiential travel. Social. Connected. Meaningful. And, above all, authentic. Leaning into a new use for a tried and true asset class, Sonder rapidly grew their enterprise – at one point reaching a market valuation of $2.2 billion.
And to say that market is still ripe, would be a gross understatement. Indeed, projections indicate the STR market as a whole will exceed $140 billion in 2025 and will grow to approximately $408 billion by 2035. That’s an 11.3% CAGR over the next decade (researchnester.com).
So, make no mistake, Sonder’s destination was right.
Unfortunately, the course they charted was all wrong.
Sonder’s spaces were cool, modern and inviting. With great walk scores and unique furnishings, their urban getaways married Airbnb originality with a hip, funky vibe and designer fit and finishes. They assembled a polished team and double-downed on a “tech-first” solution that other operators in the space had very loudly touted.
And perhaps in hindsight, that’s where the ship sprung its first leak.
For, Hospitality has been around for centuries. Well before apps and WiFi. The heart of guest interactions has always been people. A “human” touch. And, as far as we have come, even with daily advancements in AI capabilities, it’s still difficult for machines to show empathy. A computer can’t shake someone’s hand, offer to grab their luggage or walk them to their room after a long flight. So while tech is certainly a tool – and one that we are fully embracing in our business – it can’t greet you with a smile.
At Reside, we’ve held firm to that history and continue to put people at the center of everything we do. We’ve been at this for over 35 years, taking care of folks who are staying a day, a week or a year. Our model is flexible and dynamic which has served us well over these past many decades. And, with a culture of kindness and properties staffed with hospitality professionals, we deliver first-class experiences in all of our buildings from coast to coast. When it comes to travel – especially in today’s often disrupted environment – we believe people still want to deal with people. Making stays more connected – not less.
So how do we do it? Front desks with welcoming faces and friendly hellos…?
Well, we’ve stayed true to an approach that has proven itself many times over. Instead of master leases, we sign long-term hospitality management agreements, eliminating landlord exposure to operator credit risk and fully aligning performance with NOI delivery – all increasing owner returns over time. And without the forward-looking lease liability associated with lease arbitrage bets that have proven extremely difficult to get right. Whether that was WeWork or any number of followers, so many now conscripted to the trash heap of failed ambitions – from Stay Alfred and Lyric to all the rest.
More importantly, we have solved for what we believe was always the most obvious omission in those models – a worldwide Brand affiliation. With system demand built-in and ready to fill apartments in every major city. We believe our unrivaled affiliation with the world’s largest hotel operator – Wyndham Hotels & Resorts makes our offering innately distinguishable in the market. No other operator has the power and reach of a Hospitality giant behind their offering and fueling their growth.
With 10,000 properties across the globe and over 115 million Loyalty Rewards members (with the program just voted #1 by USA Today for the 8th year in a row), we believe Wyndham stands alone and their entrepreneurial approach to the space has already paid dividends.
So here we sit. Charting a new course through the vastness of the travel landscape. While Sonder unfortunately becomes yet another ghost ship adrift somewhere over the horizon, Reside continues our long journey. Well stocked, disciplined and resolute.
We know the destination –
And have every intention of landing safely ashore.
J.R. Dembiec
Reside, A Wyndham Residence
